Blog Layout

The capture of moving images

Cannabis Carrie • Feb 06, 2020

Video production is videography,...

... the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of distributing television programs for broadcast syndication. This can include production of television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size from a family making home movies with a prosumer camcorder, a one solo camera operator with a professional video camera in a single-camera setup (aka a “one-man band”), a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.
Styles of shooting include on a tripod (aka “sticks”)[1] for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom; on a jib that smoothly soars to varying heights; and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms, as can be seen in Pulp Fiction and The Shining. A “Poor Man’s Steadicam” is the Easyrig[2] which is worn by the shooter like a tight vest with an arm that holds the camera.

Corporate Video

Main article: Corporate video
Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the “candids” or “happy-face” video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room.
Video productions video tape or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device.

Event Video
Event videography is a video production, the art of capturing social and special events onto video by a videographer. The term is used to describe the videography of any event, aside from weddings and wedding videography.
History
Event videography is an off shoot of wedding videography and encompasses the video documentation of social functions, such as First Communions, anniversaries, dance recitals, bar mitzvahs, color guard contests, proms, concerts, etc.
Event videography started shortly after the introduction of consumer based video cameras, or camcorders, in the late 1970s, as videographers, who had businesses documenting weddings, began to look for other markets to offer their services.
Event videography today
The art of event videography is somewhat similar today as it was back when the camcorder was first introduced. The main differences lie in the improved video camera technology and equipment. Event videographer uses predominantly DV based equipment. Advances in high definition technology are also being applied to event videography.
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast.[3]
Marketing Video
Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from Television advertisement to internet commercials and viral videos.
Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience. There are two main types of video production:
- Transactional
A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points.
- Reference
A reference video’s goal is to stimulate further navigation of a website.
Internet Video Production
As the internet develops video is having a changing application too. Videos are the second biggest search engine on the internet (YouTube) second to Google. Video Production with SEO and internet focus is a new thing on the web.
Training Video
Training videos are commissioned by organizations to promote make changes in workforce.

Source: From Wikipedia, the free encyclopedia
By Cannabis Carrie 06 Feb, 2020
Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times? Businesses using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage. Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials. Dental professionals are forced to change or risk becoming extinct. In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success. WE CAN HELP YOUR BUSINESS Everything you need all in one place, that’s the advantage of Ck2design We can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your company's' identity. We can take your Brand to the next level Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs. Bridging the gap between the professional side of business and the digital age of marketing, Mary Janez Brand / Ck2design offers innovative creative media solutions from Concept to Completion. You Have the Choice to Take Charge of Your Destiny - We Can Help You Get There In Style! We have over 30 years experience in the graphic arts field, dedicated to designing for professionals like yourself. Our objective is to understand your business and help others understand your abilities through your business offerings. And we believe that each project is unique and should be approached differently and customized to match each client’s needs. Ck2design - Creative Media for All Industries We understands the needs of the most industry. Whether clinic or lab, our designs will benefit your business. Your website, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics can be created to match your visual brand identity. Our specialty is helping professional put their best foot forward. Most business owners are extremely busy and have very little time or resources to dedicate towards the marketing of their business. We can help ease the transition from your current look and marketing materials to an exclusive design package just for you. Your marketing materials make a huge impact on how the world perceives your products, services and business.
By Cannabis Carrie 06 Feb, 2020
Who Doesn't Judge a Book By It's Cover? Each and everyone of use judges companies, products and service provider on the way they appear online and offline. If a company has either a unappealing website or only listing on some random business directory, or worse yet -no website at all. You can beat they are losing many more possible customers then just myself. After all, if a company thinks it's not worth investing into their website and marketing materials, then why on earth would anyone else think it's worth doing business with them? Since most of use are internet savvy customers with instant access to research for any product, business and service provider. If we don't like something, get bad service or have any other reason for being a unhappy customer, we all have the internet for placing reviews, comments or complaint and spread the word via social media around the world. So why on earth won't a business take the time to create a user friendly, professional website that offers customers the information they want or access to online help. Ck2design online business websites make it so easy for companies to interact and work with customers, keeping everyone happy. Seems like common sense to have a professional presence both online and traditional marketing materials. Yet, there are still many companies out there that hang on to the thought that they are better then their competitors. And that they have always done things this way and don't need to change in order to keep up with the times. FOR THOSE BUSINESS OWNERS WHO STILL FEEL THEY DON'T NEED TO KEEP WITH WITH OUR CHANGING TIMES, GOOD LUCK!
By Carrie Kuehn 06 Feb, 2020
The Importance of Branding and Online Presence for the Dental Industry is often overlooked. In order for dental labs to compete in the market a professional company branding along with a strong online presence is a must. My catch phrase, "Either you're visible or you're invisible!" is the honest truth. Please watch my presentation below on the importance of standing out among your competitors. The last half of this short video demonstrates how an online business website can help small business owners operate a modern online system that is quick, easy to use and efficient. This is a must have for any serious dental lab, clinic or dental related company to compete in today's market. Nowadays you need more than a basic business card and a plain old website. Please feel free to contact me if you would like to Avoid Becoming Extinct.
By Carrie Kuehn 06 Feb, 2020
It’s no surprise that we have become a visual society that demands instant access to information. Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times? Dental labs using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage. Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials. Dental professionals are forced to change or risk becoming extinct. In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success. WE CAN HELP YOUR DENTAL LAB Everything you need all in one place, that’s the advantage of Ck2design Ck2design can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your companies' identity. Let's take your dental lab's image to the next level! Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs. Bridging the gap between the professional side of dentistry and the digital age of marketing, Ck2design offers innovative creative media solutions from Concept to Completion. YOU HAVE THE CHOICE TO TAKE CHARGE OF YOUR DESTINY - WE CAN HELP YOU GET THERE IN STYLE Ck2design has over 30 years experience in the graphic arts field and 20 of those years have been dedicated to designing for dental professionals like yourself. Our specialty is helping professional dental labs put their best foot forward. Ck2design knows that most dental labs are extremely busy and have very little time or resources to dedicate towards the marketing of their business. We can help ease the transition from your current look and marketing materials to an exclusive design package just for your dental lab. Your marketing materials make a huge impact on how the world perceives your dental lab, you need a strong positive image for your lab, contact us today.
By Carrie Kuehn 06 Feb, 2020
Each project is unique and should be approached differently and customized to match each client’s needs. Our objective is to understand your company, and help others understand your abilities through your business offerings. Ck2design's extensive website services and hosting capabilities allow you to focus more on the important things in your business. Adaptability, able handle any task from graphic design, logos, web, motion graphics, video, trade show booth designs, displays, large format graphics, corporate branding to direct marketing mailers and etc., makes Ck2design an excellent choice for all your creative media needs. How Did Ck2design Get Started? Most companies are started by one hardworking person. And for Ck2design, that one person was Carrie Kuehn. Back by in the late 80s, before computers were used in the graphic industry and marker comps, typesetting, paste-up and clip art were used, Carrie began working as a part-time freelancer. Through the years as the graphic arts field changed and morphed with technology, so did Carrie's creative abilities and career choices. After working for well know corporations as a full time marketing department in-house designer, while also working as a part-time freelancer, it was time for a change. As the economy seem to be rapidly deteriorating in 2009, Carrie made a leap of faith and expanded Ck2design's freelancing into a full time creative media studio. Focusing on helping dental related small business owners obtain quality creative services and resources in order to compete in today's challenging market. By offering only a few exclusively with a few clients at a time. Offering similar creative media services found at large exclusive design agency, video production companies, photography studios and many online business resources that they would not normally have access to. Can You Really Help My Business? Chances are if you are a business owner, then the answer is yes. But first we would need to go through a introduction phase to get a better understanding if we would be a good fit. Ck2design works exclusively with only a few clients at a time, this is to ensure the best possible service is provided. Once we have established specific strategies for your company we are off and running developing and creating custom designs that will give your business the edge in the market. Consider Ck2design a ambitious, highly motivated, self contained design studio that incorporates many innovative, diverse, artistic and technical abilities. With excellent knowledge of design and typography, thorough and meticulous. Fast and able to work under pressure, capable of doing a massive range of styles and has the ability to stick to the creative brief and other guidelines.
By Cannabis Carrie 06 Feb, 2020
Carrie Kuehn of Mary Janez Brand and Ck2design is constantly learning the newest trends and opportunities to make our clients look their very best in every type of media. See for yourself by contacting us for your next project.
By Cannabis Carrie 23 Jan, 2020
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.[1]
By Carrie Kuehn 23 Jan, 2020
While surfing the net today, I came across an interesting article by Maureen Mackey from the Fiscal Times. I feel much of this information could be useful to many of us. Mainly on how to go about fixing some of our biggest management mistakes. The open-plan workspace may be the biggest boon to productivity in decades because it fosters collaboration, innovation and creativity among employees. But plenty of bosses stumble and even fall when it comes to managing effectively in today’s team-centered set-up. Many leaders want to excel at collaboration, but instead are stuck in the behavioral patterns that worked well for them in the hierarchical and authoritative org structures where they first cut their executive teeth.
By Wikipedia, the free encyclopedia 14 Oct, 2016
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.
By Carrie Kuehn 05 Oct, 2016
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
More Posts
Share by: